There's a pesky question that keeps coming up in my in-person workshops and webinars: "What if Copilot is the only AI tool our team is allowed to use?" While I usually reply quickly with my condolences, I also acknowledge that for a lot of enterprise and regulated teams, that's the reality. IT has approved Microsoft Copilot, and everything else is off-limits. And while it's tempting to see that as a limitation, it's more than that. It's actually a signal. Your organization isn't saying "no"...
19 days ago • 3 min read
Can you guess what these three intro pitches all have in common: 1) Our AI-powered traffic solution delivers engaged visitors to your site, costing significantly less than traditional paid ads. 2) Are you tired of "generic AI" spitting out robotic, soulless text that readers instantly reject? 3) You've poured months of hard work and your entire soul into your manuscript, but the reality is harsh: your book is effectively "invisible" in the vast ocean of Amazon. All three were sent to me via...
about 1 month ago • 2 min read
A few years ago, I built what I still think was one of the best editorial calendars I’ve ever created. I even use its format as a template. But the way I position it has completely changed. It was for a client with a growing content program and a lot of ambition. We mapped out the next three months of content in detail: blog posts tied to strategic themes, supporting social content, newsletter features, and even a few assets designed to support an upcoming product launch. Everything connected...
about 2 months ago • 3 min read
Everyone wants AI to repurpose their content magically. Turn a webinar into a blog post. A blog post into LinkedIn posts. A case study into sales enablement. And when it doesn’t work cleanly, we blame the prompts or the tool. But if your AI-generated repurposing feels messy, inconsistent, or exhausting to supervise, the issue usually isn’t the technology. It’s the infrastructure behind it. Repurposing isn’t just a productivity tactic. It’s a content maturity diagnostic. When derivative...
2 months ago • 3 min read
I've always been a "don't let the carrots touch the mashed potatoes on the plate" kind of person. In the early days of social media, it meant having a handful of different Twitter accounts, each focused on different facets of my interests. It took years before I friended work colleagues on Facebook. I've been keeping up that vigilance here, too, for months. But this Monday, I am beyond tired. So, I am going to share something with you that I shared on my personal accounts late last week....
3 months ago • 2 min read
I launched my book, Content Foundations, two weeks ago, and have gotten to catch up with so many of my favorite people to talk content strategy and governance. What was interesting (and not so surprising) is how many folks confided that they couldn't imagine being able to find the time to write a book. But here's the thing: those same people are always creating—podcasts, presentations, blog posts, books. But too often, we treat each piece of content like a one-time special edition of one...
3 months ago • 2 min read
Does this sound familiar? "We're creating more content than ever with the help of AI… but it doesn't get any easier." More channels. More contributors. More AI-assisted drafts. More pressure to publish faster. AI was supposed to lift us out of our never ending list of low-value to-dos. And yet, here we are struggling with more friction, more rework, and more "this doesn't sound like us" conversations. That's not a creativity problem. It's not a tools problem. And it's definitely not an AI...
4 months ago • 2 min read
It's been a heck of a year, which makes it even more essential to pause and reflect on our intentions for next year. No, I'm not talking about setting New Year's resolutions—it's about using reflection as a strategic checkpoint to assess what's working, what's not, and how to align your 2026 content strategy with your brand's evolving goals and voice. For the past 15 years, I've made a point of walking through a set of intentional reflection prompts to help me enter the new year with focus...
4 months ago • 3 min read
If there’s one thing the MarketingProfs B2B Forum reinforced this year, it’s this: community isn’t just a byproduct of great content—it is the strategy. Yes, the sessions were outrageously insightful. But it was the hallway chats, the LinkedIn follow-ups, and the in between times that turned insight into action. Those real-time conversations sparked ideas I’m already building into my 2026 content plans and governance materials. When your community actively shapes your voice, priorities, and...
5 months ago • 3 min read