Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
The Content Chat Bulletin: The Mid-Year Marketing Check-in
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Back when #ContentChat was still a Twitter chat, every 6 months we did a community check-in where I asked everyone to share their wins, their biggest challenges, and what they wanted to learn about in the months to come. It was a great way to bring the community together and help me identify great guests and topics for the upcoming months' chats. As much as I love the livestreams we do now, I miss those check-ins! So, in that spirit, I give you a poll:
OK, now go get out there and enjoy some of this pre-Summer sunshine. Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
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Content Marketing + Related JobsInstead of sharing my handpicked list of jobs, this week, I'm sharing a link to another great list of remote marketing jobs! Every week, Meisha Patterson shares a post like this, rounding up a ton of great remote marketing jobs. If the\at's not a good enough reason to follow her on LinkedIn, she's also always got somthing interesting to share about B2B marketing, too! Send Us Your Content Jobs!If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost. ICYMIThe #ContentChat recap Pro has been busy getting through the backlog of #ContentChat transcripts. Which means we have a big batch of conversations for you to peruse:
The Unofficial LinkedIn Algorithm Guide for Marketers (Mid 2025 Edition) The Hidden Buyer Gap [LinkedIn Research] Until next time, stay safe and be well! Cheers, Erika |
The #ContentChat Bulletin
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
When I attended CEX (the Creator Economy Expo) last year, I had Ruth Carter be my witness that I was committing to writing a book before the next year's conference. Spoiler Alert: I did it! And I'll be publishing it through Tilt Publishing. But that is a story for the next edition of the newsletter. Because right now, I want to share some of the conversations and presentations from CEX that I believe are critical for all content marketers — not just creators — to hear as we enter the 2026...
It can be fun to break the mold—to try something new and unexpected in your content marketing program. But there is one mold you shouldn’t try to break: your brand’s voice. Yet, it seems to be the one standard that most frequently does get broken. But why is that? Unfortunately, there isn’t any one answer to that question. The many reasons why brands have inconsistent voice include: No defined brand voice chart for content creation Multiple freelancers creating content you haven’t explicitly...
SEO has never felt like a content marketer's BFF. Rather, it's been more like that annoying relative who follows you around at family events, making sure you don't forget about them. Which is why it seems unlikely that its cousin—generative AI optimization (GAO)—should even be allowed to sit at our lunch table. But here's the thing: GAO, unlike SEO, is actually all about context. And when we are creating content, it's the context that other people always try to take out in the name of shorter...