Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
The Content Chat Bulletin: The Mid-Year Marketing Check-in
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Back when #ContentChat was still a Twitter chat, every 6 months we did a community check-in where I asked everyone to share their wins, their biggest challenges, and what they wanted to learn about in the months to come. It was a great way to bring the community together and help me identify great guests and topics for the upcoming months' chats. As much as I love the livestreams we do now, I miss those check-ins! So, in that spirit, I give you a poll:
OK, now go get out there and enjoy some of this pre-Summer sunshine. Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
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Content Marketing + Related JobsInstead of sharing my handpicked list of jobs, this week, I'm sharing a link to another great list of remote marketing jobs! Every week, Meisha Patterson shares a post like this, rounding up a ton of great remote marketing jobs. If the\at's not a good enough reason to follow her on LinkedIn, she's also always got somthing interesting to share about B2B marketing, too! Send Us Your Content Jobs!If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost. ICYMIThe #ContentChat recap Pro has been busy getting through the backlog of #ContentChat transcripts. Which means we have a big batch of conversations for you to peruse:
The Unofficial LinkedIn Algorithm Guide for Marketers (Mid 2025 Edition) The Hidden Buyer Gap [LinkedIn Research] Until next time, stay safe and be well! Cheers, Erika |
The #ContentChat Bulletin
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
I had a boss whose first quarterly goals for me were to publish 12 blog posts and acquire 30 demo signups. Somehow, we managed to publish a blog post every week and cranked out a whole slew of social content in pursuit of those "goals". Unfortunately, we could only prove that we were the source for 29 demo signups, so I didn't get my bonus. The lack of a bonus was definitely a bummer. But, more importantly, because we had to publish a blog post every week, and spend most of our time creating...
For the past month, it's felt like Summer here in Sacramento, California. I've been walking to my local library branch and spending afternoons reading on the patio while the bulldogs soak up the sunshine. It's nice to change things up and enjoy the slower pace Summer brings. Last night, after seeing the wonderfully funny and smile-inducing film, The Phoenician Scheme, I had a brain wave. Why not put our weekly #ContentChat livestream into Summer Camp mode for the next couple months? I've...
Over the weekend, we helped our 16-year-old cat cross the Rainbow Bridge, putting an end to his fight against kidney disease. I wanted to honor his memory and let the friends he'd met and loved know about his passing. But I was not at all up for writing anything. Luckily, I had a blog post I'd written about him and his brother when we'd adopted them. I'd remembered the adorable photos I'd included in the post. But I was surprised to rediscover so many little details about their kitten...