In a Mastermind meeting last week, I was asked by a participant what my brand stands for. It was easy to answer—it's all about no more random acts of content, just like it says at the top of this email.

That's why my services all help others develop a strong content framework, from their content strategy through all the foundational governance elements that bring it to life. It's not just a tagline it's truly my work commitment and focus.

Yes, I do create content, too. But it's always in service of a documented content strategy that drives business results.

Does your brand, and its content, have that same laser focus? Can you—and your audience—quickly articulate what your brand stands for? An d equally important, what it doesn't stand for?

It's critical to explore both these elements as you define and document your brand voice.​

I'm keeping it short and sweet this week because I have my out of office on in observance of Cesar Chavez Day. While Cesar Chavez Day is only observed in a handful of states, California is one of them. As a child, growing up in the Central Valley, I remember seeing Chavez on the local news regularly, bringing attention to how the Valley's bountiful produce makes its way from the farms to our tables.

It's important to take the opportunity to understand our history and celebrate the people who drove much-needed, positive change.

Coming Up on #ContentChat

Content Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.

• No #ContentChat today in observance of Cesar Chavez Day.
• Next Monday (April 7), on #ContentChat, I’ll be joined by author and consultant Andi Robinson to talk about content operations and collaboration. Bring your operations technology and implementation questions to the live conversation!

Get Involved with #ContentChat

• Do you have questions you’d like us to answer during #ContentChat?
  ​Reply to this email or join us on Mondays to ask them live!
• #ContentChat is now on Meetup!
  ​Join our community Meetup page to connect, learn, and share best practices in content strategy, management, and marketing with fellow #ContentChat members.
• ​Want #ContentChat on your calendar?
  ​Use this link to follow our calendar so you never miss a chat.
• We're booking guests for Q1 2025—send us your pitch!
  ​Are you a content marketing practitioner, author, or consultant interested in being a guest for an upcoming edition of #ContentChat? We’d love to hear your topic pitch via our Content Chat guest submission form​

Content Marketing + Related Jobs

• ​Director, Content Marketing and Thought Leadership, League, U.S.
• ​Head of Content, Seed Health, U.S.
• ​Content Designer, Zendesk, San Francisco
• ​Organic Content Lead, Notion, San Francisco
• ​Head of Content & Communications, Frontline Wildfire Defense, California
• ​Director, Content Strategy, Box, San Francisco
• ​Director, Content Strategy, OneStream Software, United States
• ​Senior Writer and Editor, Content Marketing​, Snowflake, Menlo Park
• ​Digital and Content Lead, AI Fund, San Francisco
• ​Content Strategist, Contributor Operations, Scale AI, San Francisco
• ​Director, Content Strategy, The Rockefeller Foundation, New York

Send Us Your Content Jobs!

If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost.

ICYMI

​The Modern CMO: Driving Transformation in an Era of Complexity (Requires free account)
CMO's are expected to strategically implement technology to enhance collaboration and efficiency. This often takes the form of adopting foundational marketing tools likel digital asset management (DAM) systems, project management platforms, and workflow automation. But these tools will only be as successful as the content governance documentation and frameworks they're built upon.

​Stop Sending These Annoying Email Sequences
​It's time for a new email cold outreach playbook, folks! Because, as Robert Rose notes here, we are *all* tired of this one...

​The Double-Edged Sword of High-Arousal Language in Influencer Marketing​
"For micro influencers, we find that a 10% increase in arousal is associated with a 5.4% increase in engagement, on average. Recommending a product by saying, “It’s superb” (vs. “great”), for example, would attract 49 additional likes or comments. However, our findings raise concerns for macro influencers. If macro influencers increase arousal in their posts by 10%, it reduces consumer engagement by 8.4%, on average."

​Threads Adds Topic Tags on Profiles, Reply Controls and Video Updates​
Threads is making it even easier to find and follow accounts that you'll want to connect and engage with.

​[#ContentChat Recap] Building a Useful Brand Through Content Marketing​
Alexandre Gravel, co-founder of Toast Studio, shares how content marketers can build a truly useful brand that stands out in a crowded market. We discuss how to create differentiated content that genuinely serves the audience, avoiding common content mistakes, and measuring content impact.

​[#ContentChat Recap] Building and Retaining a Rockstar Content Team​
Monica Norton shares her secrets for building, growing, and retaining high-performing content teams. With decades of experience at companies like Salesforce, Zendesk, and Yelp, Monica shares practical strategies to assemble a team that can bring any content strategy to life, despite rapid changes in marketing technology and tactics.

Until next time, stay safe and be well!

Cheers,

Erika

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​Erika Heald, Founder & Chief Content Officer​
​Erika Heald Marketing Consulting​
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LinkedIn: @erikaheald​
Instagram: @MissErikaSF
​Threads: @MisserikaSF
​Bluesky: @erikaheald.bsky.social​​
​YouTube: @ErikaHeald​