Hey there! I'm taking this week off for a much-needed staycation. That means we're also taking a break from our usual newsletter format, so I can actually take a breather! Sp, while I'm hooking up my new printer, reorganizing my closets, making headway with my reading pile, and having some truly epic lunches around town, I hope that you will take a moment to commit to always be learning—the ABL in our subject line. This may seem like a tough time to invest in yourself and your career. With so much uncertainty, maybe this isn't the right moment to register for that Fall conference you've had your eye on. But what about something that only requires investing your time? You see, this morning the folks from MarketingProfs sent me a reminder about their 100% FREE virtual B2B marketing all stars event that's happening tomorrow. these sorts of intensive education events are always free for MarketingProfs members (and I've been a member for 109+ years now). But this one is also open to non-members too, for free, to give you an inside look at what their professional development content is like! And no, it's not a lineup full of vendors pushing their wares either. It's the same awesome folks you see at their ongoing events:
You can register here—and tell them I sent you, not because I'm getting any sort of kickbacks for it (I'm not), but just so they know how much I love them! Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
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Until next time, stay safe and be well! Cheers, Erika |
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
I had a boss whose first quarterly goals for me were to publish 12 blog posts and acquire 30 demo signups. Somehow, we managed to publish a blog post every week and cranked out a whole slew of social content in pursuit of those "goals". Unfortunately, we could only prove that we were the source for 29 demo signups, so I didn't get my bonus. The lack of a bonus was definitely a bummer. But, more importantly, because we had to publish a blog post every week, and spend most of our time creating...
For the past month, it's felt like Summer here in Sacramento, California. I've been walking to my local library branch and spending afternoons reading on the patio while the bulldogs soak up the sunshine. It's nice to change things up and enjoy the slower pace Summer brings. Last night, after seeing the wonderfully funny and smile-inducing film, The Phoenician Scheme, I had a brain wave. Why not put our weekly #ContentChat livestream into Summer Camp mode for the next couple months? I've...
Back when #ContentChat was still a Twitter chat, every 6 months we did a community check-in where I asked everyone to share their wins, their biggest challenges, and what they wanted to learn about in the months to come. It was a great way to bring the community together and help me identify great guests and topics for the upcoming months' chats. As much as I love the livestreams we do now, I miss those check-ins! So, in that spirit, I give you a poll: What is the one thing you want to learn...