Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
The #ContentChat Bulletin: GenAI is Still Not Ready for Creative Prime Time
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It's been fun looking at everyone's most recent round of AI-generated portraits and action figures. You can tell that people realllly needed a bit of a distraction by how much some of them look like the human they're imitating. Sure, they say they just typed in "Create a picture of me based on what you know about me" and out popped that spitting image of themselves with their dog and a bunch of on point, seasonally appropriate accessories. But I have to call shenanigans on that for most of them. Why? Because I, too, have a paid ChatGPT account that knows a TON about me. It even knows my website URL. But this is who it thinks I am: OK, maybe ChatGPT was getting me confused with Heidi Cohen or another content marketing lady with red hair. So I uploaded the same photo I use in the sign off to this newsletter. Let's try this again. OK, maybe this was too hard, Let's try the "make an action figure of me" prompt instead. Surely THAT should be easier, right? Well, at least I got some ideas for new slogans, if I ever get tired of "No more random acts of content." But the biggest takeaway is this: AI is a great helper, but it needs significant human support, context, and feedback. It needs to deeply understand your content strategy, your brand, and what your differentiators are if it can hope to help you create anything more complex than a meta description for a blog post. GenAI is a fantastic tool, but it's nowhere near being a replacement for your content team. No matter what certain CEOs may seem to think. Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
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Send Us Your Content Jobs!If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost. ICYMIMake Midjourney Your Stock Photo Replacement Help a Marketer Out! How PR and Content Teams Can Work Together to Maximize Thought Leadership Until next time, stay safe and be well! Cheers, Erika |
The #ContentChat Bulletin
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
I had a boss whose first quarterly goals for me were to publish 12 blog posts and acquire 30 demo signups. Somehow, we managed to publish a blog post every week and cranked out a whole slew of social content in pursuit of those "goals". Unfortunately, we could only prove that we were the source for 29 demo signups, so I didn't get my bonus. The lack of a bonus was definitely a bummer. But, more importantly, because we had to publish a blog post every week, and spend most of our time creating...
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