Happy New Year! I took an extra long holiday break this year. Rather than trying to cram as many things as possible into the final weeks of 2024, I gave myself permission to hit the reset button. I picked up (and read) library books I had on hold. I tidied up my home office, filing and shredding, and tossing things out. I spent quality time on the sofa with our two bulldogs and two cats, letting them use me as an on-demand hug provider and human pillow. Today, I’m kicking off the new year by heading into my newly relocated coworking space to toast to the power of community and hosting a meeting with a client’s web developers to talk about transforming their collection of proprietary research into an engaging industry resource hub. But, perhaps most importantly, I’m stretching my typing fingers and spending the bulk of the day sending out notes to colleagues to find ways to reconnect and co-create. Between hosting #ContentChat and researching and writing my book on content governance, there’s definitely plenty of opportunity for that on my end! So, what about you? How are you setting yourself up to meet your goals and have a 2025 that helps you fulfill your personal and business goals? Hit reply and let me know. It’s a lot more fun (and meaningful) when we go on our content journeys together. Cheers, Erika Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
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Content Marketing + Related JobsSharing a curated selection of the most interesting full-time and contract content marketing jobs that have come across my screen over the past two weeks:
Send Us Your Content Jobs!Do you know of a job opportunity you’d like to share with the community? If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email with the listing. ICYMIContent Governance is Ready for Its Slowment—Erika Heald. Unlocking Marketing Success: The 10 Essential Books on AI, Leadership and Marketing You Need to Read—Pam Didner. What Does Instagram’s Hashtag Move Mean for Marketers?—Ann Gynn. 2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready—Keith Turco. TikTok Marketing: An In-Depth Guide For Brands—Shelley Walsh. Until next time, stay safe and be well! Cheers, Erika Erika Heald, Founder & Chief Content Officer |
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
In remembrance of the visionary artist and director David Lynch, who died last week, Kyle McLachlan shared something in his NY Times opinion piece that resonated with me: To David, what you thought mattered, too. With his actors, he didn’t want to give straight direction because he saw us as artists and he knew the process of getting there was part and parcel of the art. With his audience, he was the same way. He valued you, as a unique individual, to make of it what you wished. He was drawn...
The calendar tells me today should be the frosting and decorating the dozens of holiday cookies I baked yesterday day. Instead, I'm sitting on the sofa using my laptop with Kupo, my French bulldog, snoring away at my side, prepping this final newsletter of the year. The cookies require a ton of pre-planning and just the right timing. Sadly, that timing was consumed by recovering from the crud that was going around at the three elementary schools my partner floats between as a school nurse. I...
It’s December 2—do you know where your budget stands for the year? In many organizations, you lose it if you don’t use it. This makes today, #CyberMonday, the best time ever to put that last little bit of budget to use. When I was in-house, I always had a running wish list of projects and tools that I’d love to prioritize but didn’t have the budget for. While I didn’t get to do all of them, it made it easy to be the fastest finger to respond to those all-team emails asking if anyone could...