Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
The #ContentChat Bulletin: I’m Taking a Slow Stroll into 2025—And You Should, Too!
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Happy New Year! I took an extra long holiday break this year. Rather than trying to cram as many things as possible into the final weeks of 2024, I gave myself permission to hit the reset button. I picked up (and read) library books I had on hold. I tidied up my home office, filing and shredding, and tossing things out. I spent quality time on the sofa with our two bulldogs and two cats, letting them use me as an on-demand hug provider and human pillow. Today, I’m kicking off the new year by heading into my newly relocated coworking space to toast to the power of community and hosting a meeting with a client’s web developers to talk about transforming their collection of proprietary research into an engaging industry resource hub. But, perhaps most importantly, I’m stretching my typing fingers and spending the bulk of the day sending out notes to colleagues to find ways to reconnect and co-create. Between hosting #ContentChat and researching and writing my book on content governance, there’s definitely plenty of opportunity for that on my end! So, what about you? How are you setting yourself up to meet your goals and have a 2025 that helps you fulfill your personal and business goals? Hit reply and let me know. It’s a lot more fun (and meaningful) when we go on our content journeys together. Cheers, Erika Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
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Content Marketing + Related JobsSharing a curated selection of the most interesting full-time and contract content marketing jobs that have come across my screen over the past two weeks:
Send Us Your Content Jobs!Do you know of a job opportunity you’d like to share with the community? If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email with the listing. ICYMIContent Governance is Ready for Its Slowment—Erika Heald. Unlocking Marketing Success: The 10 Essential Books on AI, Leadership and Marketing You Need to Read—Pam Didner. What Does Instagram’s Hashtag Move Mean for Marketers?—Ann Gynn. 2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready—Keith Turco. TikTok Marketing: An In-Depth Guide For Brands—Shelley Walsh. Until next time, stay safe and be well! Cheers, Erika Erika Heald, Founder & Chief Content Officer |
The #ContentChat Bulletin
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
I had a boss whose first quarterly goals for me were to publish 12 blog posts and acquire 30 demo signups. Somehow, we managed to publish a blog post every week and cranked out a whole slew of social content in pursuit of those "goals". Unfortunately, we could only prove that we were the source for 29 demo signups, so I didn't get my bonus. The lack of a bonus was definitely a bummer. But, more importantly, because we had to publish a blog post every week, and spend most of our time creating...
For the past month, it's felt like Summer here in Sacramento, California. I've been walking to my local library branch and spending afternoons reading on the patio while the bulldogs soak up the sunshine. It's nice to change things up and enjoy the slower pace Summer brings. Last night, after seeing the wonderfully funny and smile-inducing film, The Phoenician Scheme, I had a brain wave. Why not put our weekly #ContentChat livestream into Summer Camp mode for the next couple months? I've...
Back when #ContentChat was still a Twitter chat, every 6 months we did a community check-in where I asked everyone to share their wins, their biggest challenges, and what they wanted to learn about in the months to come. It was a great way to bring the community together and help me identify great guests and topics for the upcoming months' chats. As much as I love the livestreams we do now, I miss those check-ins! So, in that spirit, I give you a poll: What is the one thing you want to learn...