Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
The #ContentChat Bulletin: A Totally Underrated But Essential Content Marketing Skill
|
I once had a manager who would send back documents I'd emailed for their review with dozens of revisions in the copy, some of them IN ALL CAPS, others with a yellow highlighter background, and a good number of the words I'd written newly formatted with strikethrough. You know— For those of you about to close this email because you think I'm being a sensitive artist whose precious about her words—that's not it at all! I like edits. I appreciate comments that help me understand nuance and improve my writing by giving me more context. What was inappropriate about these edits is they were al made with the formatting tools, not the editing tools. What's the difference, you ask? Up to 30 minutes of my time spent trying to reformat all the text properly after deciphering what they wanted me to do. You see it's difficult to make sure you find—and both address and remove—all those notes left in the middle of your content. And when you are using a specially formatted template, such as for a print-on-demand flyer or something whose formatting will reflect its layout when you hand it off, it's even more critical all the formatting is correct. This is one of those topics I've been meaning to write (and record a video) about for just about as long as I've been a EVERYONE needs to know how to use the reviewing tools in their document creation tool of choice. And can we please agree to follow a few simple guidelines:
These tiny adjustments to the review process can be the difference between a writer who is excited about working with you, and one who is mysteriously booked up whenever you reach out. Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
Get Involved with #ContentChat
Content Marketing + Related Jobs
Send Us Your Content Jobs!If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost. ICYMISome real talk about AI and writing 1 delightfully human sentence to help you become a killer writer
Should AI bots have the same posting rights on social media humans?
|
Erika Heald, Founder & Chief Content Officer
Erika Heald Marketing Consulting
LinkedIn: @erikaheald
Instagram: @MissErikaSF
Threads: @MisserikaSF
Bluesky: @erikaheald.bsky.social
YouTube: @ErikaHeald
The #ContentChat Bulletin
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
When I attended CEX (the Creator Economy Expo) last year, I had Ruth Carter be my witness that I was committing to writing a book before the next year's conference. Spoiler Alert: I did it! And I'll be publishing it through Tilt Publishing. But that is a story for the next edition of the newsletter. Because right now, I want to share some of the conversations and presentations from CEX that I believe are critical for all content marketers — not just creators — to hear as we enter the 2026...
It can be fun to break the mold—to try something new and unexpected in your content marketing program. But there is one mold you shouldn’t try to break: your brand’s voice. Yet, it seems to be the one standard that most frequently does get broken. But why is that? Unfortunately, there isn’t any one answer to that question. The many reasons why brands have inconsistent voice include: No defined brand voice chart for content creation Multiple freelancers creating content you haven’t explicitly...
SEO has never felt like a content marketer's BFF. Rather, it's been more like that annoying relative who follows you around at family events, making sure you don't forget about them. Which is why it seems unlikely that its cousin—generative AI optimization (GAO)—should even be allowed to sit at our lunch table. But here's the thing: GAO, unlike SEO, is actually all about context. And when we are creating content, it's the context that other people always try to take out in the name of shorter...