Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
The #ContentChat Bulletin: Frameworks that bring your content strategy to life + a small ask (TYIA!)
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Have you documented your 2025 content strategy? If so—congratulations! It feels great to have this core piece of marketing guidance in place, doesn’t it? But here’s the thing: it’s only as effective as the frameworks you support it with. Your content strategy doesn’t provide the definitive answer to everyone on your team’s questions about what makes your content unique to your brand. And that’s OK—that isn’t its job. Your content strategy maps out what you intend to do, for whom, and what success at a high level will look like. To bring that strategy to life, you need a whole slew of supporting workflows, templates, and guidelines, collectively known as content governance. I’ve been up to my eyebrows in content governance fundamentals for the past two months, in research mode for the book I’m writing. And as part of that process, I crafted a quick, 10-question assessment to help content professionals see where they are with their content governance maturity, and what the ideal next steps are. I’d love it if you’d spend 5 minutes to take the quiz and let me know what you think. As a subscriber to this newsletter, and part of our #ContentChat community, I want to hear from you to learn what tools and resources would be most beneficial to you after getting your results. Thank you in advance for being part of my writing journey! Cheers, P.S. If you are willing to share what your content governance program looks like, I’d love to get on your calendar for a quick call. Hit reply and let me know! Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
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Content Marketing + Related Jobs
Do you know of a job opportunity you’d like to share with the community? Please send the listing my way so I can include it in our next newsletter. ICYMIThe Canva Report PLUS a Big Announcement—Jim MacLeod [Call For Speakers] CMWorld 2025 MarketingProfs University Content Marketer’s Crash Course Introducing the AI Literacy Project—Paul Roetzer. Introducing Grammarly Authorship 10 Food and Beverage Trends to Keep Top of Mind at Events in 2025—Ian Zelaya. Mind Readings: DeepSeek Week Part 1 - Why Is Everyone Talking About DeepSeek?—Christopher Penn Until next time, stay safe and be well! Cheers, Erika |
The #ContentChat Bulletin
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
While watching the Oscars last night. I quickly spotted Isabella Rossellini in a prime aisle seat. The best supporting actress nominee for her role in Conclave was all smiles, seated with Laura Dern. My first thought was, "OMG! Are they doing a David Lynch tribute?" But almost as quickly, I dismissed that thought. And I got it. They weren't presenting a David Lynch tribute; they WERE the tribute to David. It starts with Isabella's dress. She wore blue velvet, as all mentions of her would...
It's been two weeks since I launched my content foundations assessment in this newsletter. While I'm not yet at my goal of 300 completed quizzes, we're off to a great start! Most importantly, I'm learning a ton about what's working for content pros and which parts of the foundation need some extra attention. What's interesting is how you start to see trends forming early on. Specifically, I'm already seeing which foundational elements most mature content programs have in place, and which...
In remembrance of the visionary artist and director David Lynch, who died last week, Kyle McLachlan shared something in his NY Times opinion piece that resonated with me: To David, what you thought mattered, too. With his actors, he didn’t want to give straight direction because he saw us as artists and he knew the process of getting there was part and parcel of the art. With his audience, he was the same way. He valued you, as a unique individual, to make of it what you wished. He was drawn...