I've got some big news to share: my book, Content Foundations, is Coming Soon!After years of helping content teams and thought leaders go from content chaos to clarity, I’ve woven together my most essential frameworks, templates, and hard-earned lessons into one place: a book! I’m thrilled to officially announce that Content Foundations will launch in early 2026! This book is your guide to building a content engine that scales—with both AI and human creators—without losing your brand voice or succumbing to random acts of content. Inside the book, you’ll learn how to:
If you’ve ever felt stuck in reactive mode—fielding ad hoc requests, chasing approvals, or rewriting the same blog post three times—this book is for you. You’ll walk away with the exact tools and checklists I use to help B2B teams and content entrepreneurs bring order to the chaos and set themselves up for sustainable success. Want a sneak peek?Join the waitlist to get:
Thank you for being part of this community—and for believing, like I do, that no one should have to build a scalable content engine from scratch. I can't wait to share the book with you! I'm considering launching a do-it-together course based on the book in early 2026 too. HIt reply and let me know what you'd like to see in a course and what approach would help you work your way through creating these content foundations in your own organization. How Scalable Is Your Content Program—Really?To celebrate the pre-launch of my book Content Foundations: The frameworks you need to scale your content with AI (and humans) without losing your brand voice., I’ve updated my Content Governance + Scalability Assessment. This 2-minute quiz reveals how ready your content operation is to grow without you and your limited time becoming a bottleneck. You’ll walk away with a quick self-assessment and some pointed ideas for what to fix next. Content Marketing + Related JobsCheck out these content marketing jobs that I'd apply for if I was looking to be back in-house and roles from freinds within my network:
Send Us Your Content Jobs!If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost. Until next time, stay safe and be well! Cheers, Erika |
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
As a content marketer, I absolutely NEVER feel like my team and our resources is enough to do what has to be done. So how does a nonprofit organization like Slow Food USA stay on message and create a vibrant community across hundreds of local chapters, and pull together an event like the recent Terre Madres America with only two staff members, neither of whom is a content person? That was the biggest question on my mind as I volunteered at the content-rich, exceptionally inspiring event a...
When I attended CEX (the Creator Economy Expo) last year, I had Ruth Carter be my witness that I was committing to writing a book before the next year's conference. Spoiler Alert: I did it! And I'll be publishing it through Tilt Publishing. But that is a story for the next edition of the newsletter. Because right now, I want to share some of the conversations and presentations from CEX that I believe are critical for all content marketers — not just creators — to hear as we enter the 2026...
It can be fun to break the mold—to try something new and unexpected in your content marketing program. But there is one mold you shouldn’t try to break: your brand’s voice. Yet, it seems to be the one standard that most frequently does get broken. But why is that? Unfortunately, there isn’t any one answer to that question. The many reasons why brands have inconsistent voice include: No defined brand voice chart for content creation Multiple freelancers creating content you haven’t explicitly...