I've got some big news to share: my book, Content Foundations, is Coming Soon!

After years of helping content teams and thought leaders go from content chaos to clarity, I’ve woven together my most essential frameworks, templates, and hard-earned lessons into one place: a book!

I’m thrilled to officially announce that Content Foundations will launch in early 2026!

This book is your guide to building a content engine that scales—with both AI and human creators—without losing your brand voice or succumbing to random acts of content.

Inside the book, you’ll learn how to:

• Define and document your brand voice—so anyone creating content gets it right the first time
• Create a style guide your team will actually use (and stick to)
• Build audience personas that go beyond demographics and fuel relevant, resonant content
• Use templates and workflows to save time, improve quality, and reduce those never-ending Slack requests
• ...and so much more!

If you’ve ever felt stuck in reactive mode—fielding ad hoc requests, chasing approvals, or rewriting the same blog post three times—this book is for you.

You’ll walk away with the exact tools and checklists I use to help B2B teams and content entrepreneurs bring order to the chaos and set themselves up for sustainable success.

Want a sneak peek?

​Join the waitlist to get:

• A free preview of Chapter One
• Early access to book bonuses
• First dibs when the book drops

Thank you for being part of this community—and for believing, like I do, that no one should have to build a scalable content engine from scratch.

I can't wait to share the book with you! I'm considering launching a do-it-together course based on the book in early 2026 too. HIt reply and let me know what you'd like to see in a course and what approach would help you work your way through creating these content foundations in your own organization.

How Scalable Is Your Content Program—Really?

To celebrate the pre-launch of my book Content Foundations: The frameworks you need to scale your content with AI (and humans) without losing your brand voice., I’ve updated my Content Governance + Scalability Assessment. This 2-minute quiz reveals how ready your content operation is to grow without you and your limited time becoming a bottleneck.

You’ll walk away with a quick self-assessment and some pointed ideas for what to fix next.
​Take the quiz now → Start the Assessment​

Content Marketing + Related Jobs

Check out these content marketing jobs that I'd apply for if I was looking to be back in-house and roles from freinds within my network:

• ​Sr. AI Editor and Content Storyteller, Third Love, San Francisco
• ​Senior Manager, Keynote Content and Corporate Narrative, Workday, San Francisco
• ​Senior Director, Community Content Strategy, The College Board, Remote USA
• ​B2B Content Marketing Manager, Mondo, San Francisco Bay Area
• ​Senior Director, Content Marketing, Braze, San Francisco
• ​Senior Manager, Head of Content & Lifecycle Marketing, Collective, Remote USA
• ​Senior Director, Digital Communications & Content Strategy, Gilead, San Francisco
• ​Content Strategist, Product, Figma, Remote USA
• ​Copy Director, Content Studio, Typeface, Remote USA
• ​Senior Content Marketing Manager, B2B, San Francisco Bay Area (Contract)

Send Us Your Content Jobs!

If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost.

Until next time, stay safe and be well!

Cheers,

Erika

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​Erika Heald, Founder & Chief Content Officer​
​Erika Heald Marketing Consulting​
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LinkedIn: @erikaheald​
Instagram: @MissErikaSF
​Threads: @MisserikaSF
​Bluesky: @erikaheald.bsky.social​​
​YouTube: @ErikaHeald​