Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
The #ContentChat Bulletin: Align, Approve, and Amplify to Find Your Content Sweet Spot
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I recently hosted a really fun and empowering webinar for the MarketingProfs team on how to use AI to personalize content without losing your brand voice, as part of their Marketing Writing Bootcamp: AI Edition. I received my best-ever rave reviews from attendees who felt that it really connected with them and their significant challenges at work. I mean, one attendee wrote, "It was the most helpful, actionable webinar I have ever attended." Can you imagine how wide my smile was reading that? A few days later, I read a LinkedIn post from a freelance marketing writer who posted about how ridiculous it was to see a writer creating a brand voice GPT, noting, “only bad writers need a GPT trained on brand voice.” Their logic? They pride themselves on keeping every client’s voice in their head. Every word and grammar preference, and all the pet peeves. No cheat sheets. No voice documentation. No AI support needed. The problem? Because no matter how good a writer is, they’re not the only one creating content for an organization. They’re not reviewing sales decks. Or training AI tools. Or QA’ing email nurture flows. Or onboarding new writers. Scalable content needs more than talent. It needs systems. And that’s exactly why I created the Triple A Content Governance Framework, which I will be sharing on Tuesday during my MarketingProfs B2B Forum session, "Align, Approve, Amplify: The Content Governance Strategy That Delivers Great Content Every Time." Here’s the high-level breakdown:
This model helps your team—and your AI—create consistent, on-brand content without relying on any one person to be the brand voice gatekeeper. I’ll be sharing more on this soon, but if you want to catch up on past tips and frameworks, browse the #ContentChat Bulletin archive. P.S. If all of this resonates with you, please consider lending your support to my very personal cause. Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
Content Marketing + Related Jobs
Send Us Your Content Jobs!If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost. ICYMIAnn Handley’s Em Dash Merch Drop (For a Great Cause) How to Keep AI Content Trustworthy (and Actually Useful) We explored how to build trust into your AI workflows, from brand voice training to editorial oversight—plus how to strike a balance between efficiency and responsibility. “Gatekeeping content creation doesn’t protect your job. It just makes you the bottleneck. Share knowledge, empower others, and show your strategic value.”—Maureen Jann Whether you’re leading the AI charge or just dipping your toe in, the recap is full of practical ways to keep your content smart and trustworthy. Until next time, stay safe and be well! Cheers, Erika |
The #ContentChat Bulletin
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
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