Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
The #ContentChat Bulletin: Turning Existing Content Into Your Business Growth Accelerator
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I launched my book, Content Foundations, two weeks ago, and have gotten to catch up with so many of my favorite people to talk content strategy and governance. What was interesting (and not so surprising) is how many folks confided that they couldn't imagine being able to find the time to write a book. But here's the thing: those same people are always creating—podcasts, presentations, blog posts, books. But too often, we treat each piece of content like a one-time special edition of one instead of the base for a full-on content strategy. You already have your ideas out there, it's just about revisting that content and thinking through how to put it to work in other channels, or even with different audiences. That’s exactly why, when I wrote my book, I didn’t start from scratch. I turned to my own content archive—10 years of #ContentChat recaps, slides from countless speaking engagements, hundreds of hours of Otter.ai transcripts, and blog posts spanning decades. The result? A fully aligned, deeply researched book built from a foundation of material I had already created. That’s the power of content reuse done right. With this experience top of mind, I can't wait for our next two #ContentChat conversations, which are 100% created for those of you who feel every one of the words you've just read. Because life is too short to wait around for the right time to do the things that will bring you joy. Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
ICYMI[#ContentChat Recap] How to Market to Skeptical Audiences [#ContentChat Recap] Content Governance and Scaling With AI Content Governance Checklist: Is Your Strategy Built to Scale? Until next time, stay safe and be well! Cheers, Erika |
The #ContentChat Bulletin
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
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