Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
erika@erikaheald.com
|
Summer is meant to include BBQ, leisurely strolls, and making a dent in the to-read pile stacked on my desk. Instead, I've spent the past two weeks battling some sort of viral ick—but at least I've gotten to do some reading! This year, however, Summer is ALSO something else really special to me. It's the 10-year anniversary of my taking on hosting #ContentChat and going out on my own as a full-time content strategy consultant and fractional content leader! For those who weren't around here 10 years ago, #ContentChat was a thriving Twitter chat where marketers and content creators would hang out, share their expertise, get help from one another, and ask experts in the field for insights. What's really cool is that I used to keep a running list of my guests and topics. Here's a peek at my first few months: I love that this list is full of people I am still learning from and can't wait to catch up with at conferences each year. Thank you SO MUCH to Anne Janzer, Wayne Hendry, Amy Higgins, Troy Sandige, Joe Pulizzi, Hannah Kovacs, Maureen Jann, Matt Benati, Gini Dietrich, Andy Crestodina, Andrea M Fuller, Ann Handley, Ardath Albee, Tataiana Beale, Jordan Feise, Kerry O'Shea Gorgone, and Brandie McCallum for getting my initial #ContentChat conversations off to such an inspiring and truly useful start! While today's #ContentChat has evolved into something altogether different, I try to keep the same spirit alive by inviting super smart people who have something to teach me—and hopefully you, too!—about creating content that truly connects with others. I would not be the marketer I am today, or have written Content Foundations, without these shared conversations over the years. And I hope that one day we'll find a new platform that makes this sort of dialogue and group knowledge-sharing just as effortless. Coming Up on #ContentChatContent Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.
Free MarketingProfs Content Foundations WorkshopEvery marketing team wants content that is consistent, scalable, and unmistakably their own. As marketing teams incorporate AI into their content workflows, that goal becomes even more important. The organizations seeing the best results aren't relying on prompts alone—they've built strong content foundations that guide how content gets created, reviewed, and reused. In my upcoming MarketingProfs workshop, Training AI on Your Brand, I'll share the documentation, frameworks, and governance practices that help marketing teams create more consistent, on-brand content with AI. Drawing from the frameworks in my book, Content Foundations, we'll explore how to document your brand voice, create AI-ready content guidelines, and build reusable systems that support human creators, external partners, and AI tools alike. You'll also receive a practical workbook to help you begin applying these frameworks within your own organization. If you're looking for practical ways to scale content creation while maintaining quality and consistency, I'd love to have you join us. The workshop is free for all MarketingProfs members (including free members). Until next time, stay safe and be well! Cheers, Erika |
The #ContentChat Bulletin
Erika Heald is the host of the weekly #ContentChat LinkedIn Live video podcast for content marketers, held Mondays at noon Pacific. As a B2B marketing consultant, she helps organizations define and execute content marketing strategies that drive business and professional growth. As a creator, and gluten-free blogger helping people discover gut-friendly farm-to-table food. She frequently speaks at B2B marketing industry events on employee brand advocacy, content strategy, customer experience, AI readiness, and social media topics. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com.
What do e-book, Ebook, and E-Book all have in common? They're three variations on the name of one content type, and they're wreaking havoc on your taxonomy. I know, I know! Most content teams don't spend much time thinking about taxonomy. We're focused on integrating into marketing campaigns, content creation, distribution, performance, and proving business impact. Taxonomy often feels like something for website managers, CMS administrators, or information architects to worry about. Until...
Most organizations already have a style guide—it just isn’t documented. Instead, it lives: in Slack messages inside tracked changes buried in old slide decks scattered across Google Docs comments and in the heads of the person everyone depends on to “make it sound right” And while those tiny decisions may not feel strategic in the moment, they add up fast. Every: “Would we say it this way?” Every: “Do we capitalize this?” Every: “Can you make this sound more on-brand?” …creates friction. And...
When I worked in-house as a content marketing leader, I never had enough time to deliver everything to the quality I strived to deliver. Whether it was last-minute requests or late content drafts from contributors, it often felt like the best I could hope for was to just get through the day. When that's your daily reality, it can feel like a luxury to take the time to document your content strategy—let alone the processes and tools needed to bring it to life. But here's the thing—until you do...