Content Foundations is your roadmap to creating a sustainable content program that scales.
Inside, you’ll learn the essential frameworks Erika Heald uses with leading B2B brands to transform messy, ad hoc marketing into structured, scalable content engines.
These frameworks cover:
✅ Brand voice & tone
✅ Content style guides
✅ Audience personas
✅ Templates that save time
✅ Intake & briefing processes
✅ Governance workflows
✅ Measurement that actually matters
About Erika Heald
Erika Heald has helped SaaS companies, agencies, and entrepreneurs scale their content programs for over 20 years. As the founder of Erika Heald Marketing Consulting and host of the weekly #ContentChat, she’s on a mission to end random acts of content for good.